Customer experience (CX) stands at the core of a successful contact center, wielding a direct impact on customer satisfaction, loyalty, and the overall brand perception. Within a call center environment, each interaction serves as a prime opportunity to imprint a lasting positive experience. Elevating customer experiences not only fosters heightened customer retention and brand advocacy but also shields against the detrimental effects of poor encounters. Dissatisfied customers, coupled with churn, pose a risk to brand reputation, highlighting the critical importance of prioritizing customer satisfaction and call center quality management.